John Deere dealer Burden Bros Agri Ltd will be expanding its agricultural machinery business in the south-east of England this autumn, by taking on the sales area currently managed by Bell Agricultural of Romney Marsh in Kent.Burden Bros Agri currently has two outlets, at Stockbury in north Kent and Framfield in East Sussex, and employs 45 staff in total. Existing arrangements for sales and customer support of John Deere and other product franchises in south Kent will continue until further notice; Burden Bros Agri plans to open a new outlet in due course to ensure continuity of supply and service to John Deere customers in the area.The change is part of John Deere’s ongoing Dealer of Tomorrow strategy, which is designed to strengthen the European dealer network and provide long-term stability for both dealers and customers.“We are delighted to have been asked by John Deere to expand our services and facilities to cover the Kent and East Sussex region and parts of Surrey,” says Burden Bros Agri dealer principal Dale Burden. “This ties in well with our plans to grow the business and to be the partner of choice for the products we deliver.“We are committed to building on the high levels of service and after-sales back-up that customers in our new trading area have been accustomed to receiving from Bell Agricultural. We look forward to maintaining a healthy and successful business relationship with the farming community throughout the south-east of England.”Burden Bros Agri Ltd is the most recent John Deere dealer to be recognised by the London Stock Exchange as one of the Top 1000 Companies to Inspire Britain. The LSE report is a celebration of the UK’s fastest-growing and most dynamic small and medium-sized businesses. To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their industry peers.The dealership was also one of the first in the John Deere network to develop its own FarmSight division, providing farmers and contractors with the latest precision farming services and technology. New developments include JDLink telematics, Remote Display Access, Wireless Data Transfer and other advanced methods of seamlessly connecting machines, operators and fields to improve productivity and efficiency.
Burnley-based John Deere turf machinery dealer Balmers GM Ltd will be expanding its sales area and opening a second outlet in Wakefield at the end of September 2015. Balmers will be taking over the area currently managed by Bob Wild Grass Machinery Ltd of Mytholmroyd, Hebden Bridge, who will no longer hold the John Deere franchise after September 30th.Balmers GM Ltd has been established in the turf machinery business since 1979, and as Balmers Garden Machinery was appointed as a John Deere main dealer in 1992. The family-run business relocated to new, state of the art premises at Dunnockshaw in Burnley in October 2014, as part of its ongoing development as one of the UK’s largest groundcare dealerships. The new depot will be situated on the Monckton Road Industrial Estate in Wakefield.In addition to John Deere’s full line of professional and domestic turf equipment, Balmers GM Ltd supplies and services machinery from the likes of Allett, Etesia, GreenMech, Scag, Snow-Ex, Stihl and Weidenmann. The company currently employs around 40 people across all departments, providing new and used equipment sales, service, parts and commercial hire to a wide range of customers including local authorities, sports clubs, contractors, the leisure industry, equestrian centres and smallholders.In 2012 John Deere and Balmers were the official suppliers of golf course maintenance equipment to The Open Championship at Royal Lytham and St Annes Golf Club. Balmers GM Ltd also maintains one of the country’s largest stocks of used commercial machinery, delivering to both national and international customers.“We have grown a successful business over the years by demonstrating a high level of professionalism and customer support,” says dealer principal and company founder David Balmer. “This expansion represents a strengthening of our association with John Deere, as part of the company’s ongoing dealer development strategy, and we will be committed to providing the same high standards of customer service across the new trading area.”
John Deere will continue as a title sponsor of professional golf to 2023 as a result of a seven-year extension announced by Deere & Company, the PGA TOUR and the John Deere Classic tournament. The agreement includes sponsorship of the John Deere Classic and multiple designations for John Deere in the TOUR’s Official Marketing Partner programme.“This sponsorship has significant impact in many important areas for John Deere,” said James Field, president, Worldwide Agriculture and Turf Division. “The agreement helps our company sell equipment, build relationships with customers and dealers, and promote the John Deere brand worldwide.”In addition, Field noted, hundreds of community organisations have benefited from millions of dollars in contributions made through the John Deere Classic, and the tournament has had substantial economic impact on the Quad City community where it is held.The agreement was announced during a news conference at the Deere & Company world headquarters in Moline two days before tournament play was due to begin at the 2015 John Deere Classic, which is held at the TPC Deere Run course in Illinois. PGA TOUR deputy commissioner Jay Monahan joined Field to announce the new deal that runs to 2023, taking effect when the current six-year agreement expires at the end of 2016. Financial details were not disclosed.“When we first entered a marketing agreement with John Deere, the PGA TOUR was confident this would be an exceptional association,” Monahan said. “The two organisations have similar corporate values and we are pleased with the direction this relationship has taken. We’re naturally delighted to announce a continuation of this valued collaboration up to 2023.”Since the tournament began in 1971, more than $62 million has been raised for community and charitable organisations, including more than $6.3 million for 471 organisations in 2014. John Deere became title sponsor of the tournament in 1998. As a result of this new agreement, John Deere will celebrate 25 years as a PGA TOUR title sponsor in 2022.“The board of directors for the John Deere Classic are thankful for the tremendous support provided by Deere & Company,” said tournament director Clair Peterson. “We want to provide not only a great sports competition but also an event which the community can be proud of, be involved in, gain benefit from and support as a spectator or volunteer.”John Deere retains its designations as official golf course equipment supplier to the PGA TOUR and the TPC network, official landscape product supplier to the PGA TOUR, and official golf course equipment leasing company. John Deere equipment is used at all TOUR-owned TPC facilities.A recent study by Deere estimated the impact of the John Deere Classic is worth approximately $54 million annually to the Quad City area economy. This estimate includes money spent on travel, food and accommodation by visitors, the purchase of goods and services to support the tournament, and other purchasing that would not take place if the tournament did not exist.The sponsorship also exposes the John Deere brand to a worldwide audience. More than 125 million households in the US and one billion households worldwide will have access to the tournament telecast. About John Deere - Deere & Company (www.JohnDeere.com) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.About the PGA TOUR - The PGA TOUR (PGATOUR.com) is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China. Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 32 languages. In 2014, tournaments across all Tours generated a record $140.5 million for local and national charitable organizations.About the John Deere Classic - The John Deere Classic debuted on the PGA TOUR as the Quad Cities Open in 1971 and has helped raise in excess of $62 million for community and charitable organizations. John Deere has been title sponsor since 1998.